Media

January 2012

Heys Named Best Hard Case by "O" The Oprah Magazine

January 2012

Heys Britto and xCase carry-on luggage featured on WUSA Channel 9 in Washington, DC.

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Southwest Airlines Spirit Magazine

January 2012

Heys 4WD named 'ultimate roll-aboard'

2012 New Year's Eve - Times Square, New York

Heys USA shared the New Year's Eve Time Square stage with Lady Gaga, Justin Bieber, and Dick Clark's Rockin New Year's Eve program as it was viewed by network television cameras and hundreds of millions of viewers around the globe.

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Heys Launches Biggest Ad Campaign in Brand History

December 2011

The outdoor elements debuted with a triple billboard in New York's Time Square They will run for four months in the US before being rolled out to other key international markets.

The underground campaign will be complete with coverage in 540 subway cars carrying more that 5.5 million riders per day...dominating the New York Metro subway system, as well as the shuttle train that runs between Times Square and Grand Central Station, and a complete subway station domination of the Spring Street station in SoHo - lower Manhattan.

The online element of the campaign features a video on the Heys USA site with the award winning, #1 hit song, "I Like to Move It" by Erick Morillo of Strictly Rhythm Records.

Print advertising will support the campaign with multiple insertions in W and Vogue. Hey USA's social media will also target the campaign on Facebook and Twitter.

Wrapped tour busses will run the full length of Manhattans' tourist routes.

December 2011

Brazilian actress/model/dancer, Flavia Vianna, is known for being a finalist in the television show, Big Brother Brasil. She was invited to be the celebrity model for Innovathi - featuring Heys Britto travel goods.

Budget Travel Magazine featured the Heys TouchScale in their Holiday Guide as a "Gift-worthy" Gadget

Online and in the December 2011/January 2012 print issue

Architectural Digest

December 2011

Heys USA EcoCase selected for the Holiday Gift Guide

Heys Fazzino Collection featuring New York was selected by YRB Magazine for their 2011 Holiday Gift Guide

December 2011

Healing Lifestyles & Spas selected Heys Eco Leaves for their 2011 Holiday Gift Guide

December 2011

Fodor's 2011 Holiday Gift Guide Featured Heys TouchScale

December 2011

BBC Travel featured Heys Britto Collection in their 2011 Gift Guide

December 2, 2011

Caribbean Travel + Life

December 2011

Heys Britto Collection selected as a 'Perfect Present' in the holiday Gift Guide.

Heys USA EZ Computer Carry-on featured through national newspaper network.

November 2, 2011

Heys Fazzino Collection - London Lights … featured by BBC Travel

November 2011

strat•e•gize Magazine
Tomorrow's Ideas for Today's Business

Winter 2011

Heys 4WD Carry-on featured in the Product Spotlight editorial.

Gotham Magazine

November 2011

Tom Nebeling (left) - Heys New York Sales Manager, Marcy Schackne (center) - Heys USA Chief Marketing Officer, and Peter Doval (right) - Heys USA National Sales Director ... at the Heys USA Group New York Showroom before heading out to Macy's Fashion's Night Out in New York to launch the Heys Fazzino travel goods collection.

Indulgence/Shang Magazine

Holiday 2011

Heys Fazzino carry-on featured in leading Chinese luxury lifestyle magazine.

LIV Magazine

Autumn/Winter 2011

Heys Crown Edition BioCase featured in UK-based LIV Magazine

Gotham Magazine

October 2011

Heys Fazzino Collection featured in the "Most Wanted Fashion News"

Allure Magazine

October 2011

Heys USA Crown Edition IV selected as the featured luggage of the "Best of Beauty Sweeps" which will be stuffed with $3,000 worth of beauty products for the sweepstake and also featured in the Allure access page

Milkshake

Heys Fazzino Collection featured as a "fashion-forward must-have item" from Fashion Week in New York.

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Eigenhuis & Interieur

BioCase featured in the Shopping page of the Amsterdam (Netherlands) Magazine

Macy's buying team on hand for launch of Heys Fazzino Collection at Macy's Fashion's Night Out in Herald Square

September 8, 2011

From left: Peter Doval, National Sales Manager - Heys USA, Roxanne Irani - Macy's, Martine Millien - Macy's, Sam Archibald - Macy's, Chrissy Teigen - SI Supermodel/Heys Fazzino Brand Ambassador, Charles Fazzino - artist, Fitz Read - Macy's, Seymour Daiches - Macy's Luggage Buyer, Amber Collins - Miss NY USA/Heys Fazzino Brand Ambassador, Evan Alonzo - Macy's, and Harriet Baron - Macy's.

New York Times

September 8, 2011

Macy's promotion of the personal appearance of Charles Fazzino for the launch of the Heys Fazzino Collection at Macy's Herald Square during Fashion's Night Out.

Ocean Drive Magazine

July/August 2011

Heys USA Crown Edition XL featured in Ocean Drive Magazine's Insight section.

Heidi Klum

Supermodel and star of Project Runway, Heidi Klum is 'out and about' in Manhattan with her Britto by Heys USA

Anne Hathaway

Film star, Anne Hathaway proudly travels with Heys Crown Edition brushed gold luggage

ABC News

July 2011

Heys USA Gamma X Featured on "Money Matter$" portion of ABC News

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Fox & Friends

July 6, 2011

Heys USA Crown Edition featured on Fox & Friends Network Television

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Budget Travel Magazine

July/August 2011

Budget Travel Magazine highlighted Gamma X for its ability to maximize space in the overhead bin while flying.

Real Simple

June 2011

Real Simple road tested and picked xCase as the best hard-side bargain

Financial Times Deutschland

April 8, 2011

Leading German business publication, Financial Times Deutschland, featured Crown Edition BioCase Carry-On with biometric lock technology as an "extraordinary case."

Heys USA President/CEO Harry Sheikh (front right) commemorates the 25th Anniversary of Heys USA Group by cutting a celebratory cake.

April 2011

From L - R: Yusuf Sheikh, son of Harry Sheikh; and Heys USA Sales Representatives Yuri Viera, Alex Oprescu, Walter Ventura, and Mario Torres.

Heys USA President/CEO Harry Sheikh celebrates his appointment to the 2011-2012 Travel Goods Association Board of Directors.

April 2011

Rob Holmes (left), TGA Vice President; Michele Marini Pittenger (center), TGA President; and Harry Sheikh (right).

Heys USA President/CEO Harry Sheikh at the Bloomingdale's launch of Britto by Heys in Dubai.

April 2011

Chicago Sun-Times

March 27, 2011

Intus by Heys USA featured in Chicago Sun-Times article about "Smart new traveling companions are practical and tech savvy"

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Bloomingdales

March 2011

Bloomingdale's Luggage Department named Heys USA "Department Store Retailer of the Year."

(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Gilber Cavaliero, Vice President of Rugs/Luggage Bloomingdale's; and Mark Selig, Luggage Buyer, Bloomingdale's

Colorado Bags & Baggage

March 2011

Colorado Bags & Baggage named Heys USA "Specialty Store Retailer of the Year."

(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Tom Nelson, President/CEO of Colorado Bag and Baggage; Allison Sorber, Senior Buyer, Colorado Bag and Baggage; and Lindsey Hare, Junior Buyer, Colorado Bag and Baggage.

NeimanMarcus.com

March 2011

Neimanmarcus.com named Heys USA "Online Retailer of the Year."

(L to R) Rachel Buxkamper, DMM of Neiman Marcus; Stephanie Allen, Buyer, Neiman Marcus; Harry Sheikh, President/CEO of Heys USA; Shannon Floyd, Senior Assistant Buyer, Neiman Marcus; and Michael Goodman, Heys USA.

Travel + Leisure

March 2011

Britto by Heys 'Landscape/Flowers' featured as Best New Bags

MSNBC.com

March 11, 2011

Intus iTalk Scale selected as innovative item by Msnbc.com

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February 8, 2011

Britto by Heys featured in top Israeli newspaper

Laptop Magazine

January 2011

Heys USA eCase named top notebook roller bag for overnight trips by Laptop Magazine

Heys USA sponsors the CCMA After Party

January 2011

MUO Magazine

MUO 2010

Heys USA's Crown X Collection perfect for Miss USA and featured center-page as 'Best Bag to Over Pack'

Allure Magazine

October 2010

Heys USA's NEW Duotone given featured position on 'Contributors' page.

Brides Magazine

September 2010

Britto Landscape and Crown X chosen as one of Seven Perfect Bag for a Honeymoon.

Business Traveler Magazine

September 2010

Business Traveler Magazine featured Heys USA President & CEO, Harry Sheikh in Executive Profile

Travel TV News Celebrity Solstice

August 10, 2010

Heys Crown Collection travels on the Celebrity Solstice

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The Ritz-Carlton Magazine - Series ad spread in Britto Collection Campaign

July - September 2010

Inc. Magazine

July 12, 2010

Heys USA Crown XX carry-on is the "Best Bag for Traveling Light"

Miss Universe

2010

Celebrating a back to back win for Venezuelan beauties to win Miss Universe, Stefania Fernandez is traveling the globe with her Crown Edition by Heys USA.

Miss USA 2010

2010

Miss USA 2010, Rima Fakih sees her Heys USA Crown Edition luggage for the first time. Miss Universe is jealous that she doesn't have that same great luggage.

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The Ritz-Carlton Magazine

July - September 2010

Heys USA, Louis Vuitton, & others featured in Ritz-Carlton Magazine

The Ritz-Carlton Magazine

April - June 2010

Heys, Omega, Rolex featured in Ritz-Carlton Magazine

Travel TV News Berlin

March 22, 2010

Heys Britto Collection travels to Berlin

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The New York Times Style Magazine

March, 2010

EcoCase featured as "Eco-Stow" in The New York Times Style Magazine

Heys USA Awards presentation at TGS 2010

March 2010

Ellen DeGeneres Show

February, 2010

American Idol top ten finalist Kelli Pickler excited to show her new Heys Britto Collection to Ellen Degeneres on her nationally televised daytime show.

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TerriBennett.com

February, 2010

Terri Bennett features the EcoCase as "A Better Travel Bag"

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The Miami Herald Business

February, 2010

Miami Herald newspaper asks Harry Sheikh (CEO of Heys USA) about the Tax Incentive on small businesses.

Heys USA National Media Exposure

January, 2010

Heys USA receives exposure on KTLA (Sam Rubin), and Access Hollywood (Nancy O'Dell)

Heys USA part of the CCMA Award Presentation

January 2010

Heys USA sponsors the CCMA After Party

January, 2010

Neiman Marcus

January, 2010

Neiman Marcus offers Heys Britto Collection

Accessories Magazine

January, 2010

Accessories Magazine features Heys Britto Collection

CBS NEWS

January, 2010

CBS NEWS writes news article about "Critic's Choice Movie Awards After-party" sponsor by Heys USA

Gulfshore Business Magazine

January, 2010

Heys USA eCase and eCase Exotic part of "The Buzz"

Ocean Drive Magazine

January, 2010

Famed pop artist, Romero Britto (left) with Harry Sheikh, Heys USA CEO at brand launch event [Photo top center]

Newsday

November, 2009

Britto luggage featured in New York/Tri-state gift story

HEYS launches at Bloomingdales

December 2009

The exclusive HEYS Britto Collection.

Boston Common Magazine

Holiday 2009

Britto selected as perfect "for the Globetrotter" in The Ultimate Gift Guide

Travel + Leisure Magazine

December, 2009

Britto selected as a "Perfect Travel Present" for the Stylish Traveler Gift Guide

San Diego Home/Garden Lifestyles

October, 2009

Britto Collection and Exotic Spinners in Leopard dominate the editorial of the RUNWAY section

Haute Living

October, 2009

Launch of the Britto Collection by Heys USA at Britto Central Gallery on Miami Beach

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Skirt! Magazine

September, 2009

Travel editorial showcasing the xCase as tough and GLAM

Rondo

August, 2009

German lifestyle publication features Biocase from Crown Edition by Heys USA in Inspektor Gadget section

Marie Claire

August, 2009

Fashion spotlight on Houndstooth trend

Vogue

July, 2009

Britto

O, The Oprah Magazine

July, 2009

Baggage Re(claim)

Miss USA 2009, Kristen Dalton, has chosen the Britto Collection to be her luggage of choice while serving as Miss USA - and on her quest to become Miss Universe.

July, 2009

Factio Magazine

June, 2009

Heys USA - 3-Piece Zebra Luggage Set

Popular Science

June, 2009

The Goods: 12 Must-Have Products

Heys xCase is on tour with the Black Eyed Peas as the luggage of choice by Apl.De.Ap. The Peas began their summer tour in San Diego in support of their new album.

May, 2009

Washington Post

April, 2009

Coming and Going: What's New in Travel Goods: Trail Volunteers Wanted

Heys USA Introduces World Renowned Pop Artist, Romero Britto, Luggage Set for Today's Trendy Traveler

March, 2009

Miami, FL - March 1, 2009 - Heys USA, the inventor of the "The World's Lightest Carry-on Luggage" and leader in innovative, hard side luggage, announced the launch of the Britto Collection, designed by renowned celebrity artist, Romero Britto (www.britto.com). Four 4-piece luggage sets were launched this spring at the recent Travel Goods Show. Advance orders by retailers began in March with fulfillment during the second quarter of 2009.

Best known for his expressions of his optimistic faith, Romero Britto has become the foremost pop culture artists of our time, with his colorful iconic art displayed worldwide.

The images of internationally acclaimed artist Romero Britto will debut on Heys' four piece Romero Britto luggage sets and will include a 20", a 24" and a 28" upright hard side, as well as a beauty case; ideal for business or leisure travel. Britto's artwork has been incorporated onto the luggage pieces using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. As with all Heys' products, they are lightweight. The uprights will each feature Japanese-made, four-wheel, 360 degree spinner systems that creates a smooth glide during transport across any surface, as well as "smart wheels" which are larger in the rear for greater control. Each upright is expandable, allowing for up to 25 percent more packing capacity. Additional features include heavy duty zippers and a cushioned handle grip. With stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, organized packing is a breeze.

"Heys is honored to present the Romero Britto luggage sets to our customers that have come to rely on us for premier fashion designs that feature the best of functionality and usability in travel goods," commented, Heys CEO, Harry Sheikh. "This creation reflects the company's commitment to offering fresh and globally responsible products to our customers. To have such an esteemed artist working with Heys portrays our goal to shine through current offerings and bring our customers trendy alternatives for their travel needs."

Heys USA's BioCase wins TGA Product Innovation Award

March, 2009

The BioCase incorporates a fingerprint scanner, ensuring that it will only open for the rightful owner. "It's a great example of innovation in luggage," said Peter Cobb, the head of TGA's Awards Committee and co-founder and senior vice president of eBags.com. "They've combined function, style and durability with cutting-edge technology." The BioCase is available in a 19" business case and a 20" carry-on, and hits stores in June.

Los Angeles Times

March, 2009

Stress-busting travel accessories

Smarter Fashion Blog

March, 2009

Polka Dots Are Hot this Season

Shape Magazine

October, 2008

3 bags to check worry-free

Popular Mechanics

July, 2008

Cracking Cases

Heys USA opens a New Showroom on Fifth Avenue In New York City

June, 2008

Heys USA, the company that brought you the world's lightest carry-on, joins the ranks of the big retail players on Fifth Avenue in New York City. The new Heys showroom opened Wednesday June 4, 2008 and is located at 320 Fifth Avenue, New York City. Heys products are available at several venues, including many online retailers; their world headquarters is located in Miami, Florida. Heys USA, the creators of the World's Lightest Luggage, continues to raise the bar with ever more innovative and stylish products.

The New York Times

June, 2008

All new ultra-lightweight children's case.

United Airlines Hemispheres Magazine

Leaders of the Pack

The New York Times

June, 2006

The Heavy Bag Takes Hits, Then Slims Down