Ad Campaign

Times Square Billboards

December 2011

Heys USA shared the New Year's stage with Lady Gaga, Pitbull and Justin Beiber. With a prominent three piece billboard located in the heart of New York City's iconic Times Square, Heys can be seen by the world and tell the story of "The Art of Modern Luggage".

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Buses

December 2011

High profile double decker "Hop on, Hop off" luxury buses circle Manhattan. Heys' "The Art of Modern Luggage" message is visible in all of the most prominent city locations. Carrying 3 million passengers, Heys is really picking up the pace and pulling out all the stops.

Digital

December 2011

Heys USA obtained the license for the award-winning, hit song "I like to move it" by Erick Morillo and Mark Quashie from Strictly Rhythm Records. Now Heys is 'moving it' all over the internet with a lifestyle video emphasizing fun, fashion, and our "art of modern luggage" message. In addition to 'moving it' on the Heys website, we are also 'moving it' literally on Taxi TV, shown in 6400 taxis throughout Manhattan and seen by more than 1.5 million passengers.

Click to watch video

Print

December 2011

Print advertising will support the campaign with multiple insertions in Vogue, W, AirTran GO, and Showcase. Heys USA's social media will also target the campaign on its Facebook and Twitter postings.

Station Domination

Demember 2011

Heys USA and "The Art of Modern Luggage" has taken over the Spring Street Metro Station in the heart of New York City. SoHo's Spring Street is telling our story. With over 3 million passengers traveling through this station Heys' posters, banners, wallscapes and signs really make an impact.

Subways

December 2011

Carrying over 5.5 million passengers a day throughout the 5 boroughs of New York, Heys USA has taken its message to the public with over 560 subway cars telling the story of "The Art of Modern Luggage" throughout the New York Metro system.

NY Moves (Power Issue)

December 2011

Gotham Magazine

November 2011

Indulgence/Shang Magazine

Holiday Issue 2011

Gotham Magazine

October 2011

Los Angeles Confidential

October 2011

Ocean Drive

October 2011

NY Moves Magazine

September 2011

Travel Goods Showcase

September 2011

W Magazine

October 2011

Gotham Magazine

September 2011

Los Angeles Confidential

September 2011

Ocean Drive

September 2011

Michigan Avenue

August 2011

Ocean Drive Magazine

May-June 2011

Ocean Drive Magazine

April, 2011

Los Angeles Confidential

April-May 2011

Gotham Magazine

April-May 2011

Go Magazine

May, 2011

Go Magazine

April, 2011

W Magazine- Series ad spread in Britto Collection Campaign

January, 2010

Robb Report- Launch ad for the BioCase Campaign

December, 2009

Ocean Drive Magazine - Series ad spread in Britto Collection campaign

December, 2009

W Magazine - Series ad spread in Britto Collection campaign

November, 2009

Ocean Drive - Series ad in Britto Collection campaign

September, 2009