Media
Media
January 2012
Heys Named Best Hard Case by "O" The Oprah Magazine
March 2012
Heys USA was proud to present the Heys Twitter Lounge at the Blacks' annual gala, raising money for the consequences foundation. Featuring Tony Bennett, Queen Latifah and many more.
February 2012
Better Homes and Gardens promotes Heys USA as the fresh, "now" item for Spring…
February 2012
Sun-Sentinal features Heys USA, Sunday Lifestyle section
February 2012
Sun-Sentinel features Heys USA NYC media blitz
January 2012
Heys Britto and xCase carry-on luggage featured on WUSA Channel 9 in Washington, DC.
Southwest Airlines Spirit Magazine
January 2012
Heys 4WD named 'ultimate roll-aboard'
2012 New Year's Eve - Times Square, New York
Heys USA shared the New Year's Eve Time Square stage with Lady Gaga, Justin Bieber, and Dick Clark's Rockin New Year's Eve program as it was viewed by network television cameras and hundreds of millions of viewers around the globe.
Heys Launches Biggest Ad Campaign in Brand History
December 2011
The outdoor elements debuted with a triple billboard in New York's Time Square They will run for four months in the US before being rolled out to other key international markets.
The underground campaign will be complete with coverage in 540 subway cars carrying more that 5.5 million riders per day...dominating the New York Metro subway system, as well as the shuttle train that runs between Times Square and Grand Central Station, and a complete subway station domination of the Spring Street station in SoHo - lower Manhattan.
The online element of the campaign features a video on the Heys USA site with the award winning, #1 hit song, "I Like to Move It" by Erick Morillo of Strictly Rhythm Records.
Print advertising will support the campaign with multiple insertions in W and Vogue. Hey USA's social media will also target the campaign on Facebook and Twitter.
Wrapped tour busses will run the full length of Manhattans' tourist routes.
December 2011
Brazilian actress/model/dancer, Flavia Vianna, is known for being a finalist in the television show, Big Brother Brasil. She was invited to be the celebrity model for Innovathi - featuring Heys Britto travel goods.
Budget Travel Magazine featured the Heys TouchScale in their Holiday Guide as a "Gift-worthy" Gadget
Online and in the December 2011/January 2012 print issue
Architectural Digest
December 2011
Heys USA EcoCase selected for the Holiday Gift Guide
Heys Fazzino Collection featuring New York was selected by YRB Magazine for their 2011 Holiday Gift Guide
December 2011
Healing Lifestyles & Spas selected Heys Eco Leaves for their 2011 Holiday Gift Guide
December 2011
Fodor's 2011 Holiday Gift Guide Featured Heys TouchScale
December 2011
BBC Travel featured Heys Britto Collection in their 2011 Gift Guide
December 2, 2011
Heys USA EZ Computer Carry-on featured through national newspaper network.
November 2, 2011
Heys Fazzino Collection - London Lights … featured by BBC Travel
November 2011
Caribbean Travel + Life
December 2011
Heys Britto Collection selected as a 'Perfect Present' in the holiday Gift Guide.
strat•e•gize Magazine
Tomorrow's Ideas for Today's Business
Winter 2011
Heys 4WD Carry-on featured in the Product Spotlight editorial.
Gotham Magazine
November 2011
Tom Nebeling (left) - Heys New York Sales Manager, Marcy Schackne (center) - Heys USA Chief Marketing Officer, and Peter Doval (right) - Heys USA National Sales Director ... at the Heys USA Group New York Showroom before heading out to Macy's Fashion's Night Out in New York to launch the Heys Fazzino travel goods collection.
Indulgence/Shang Magazine
Holiday 2011
Heys Fazzino carry-on featured in leading Chinese luxury lifestyle magazine.
LIV Magazine
Autumn/Winter 2011
Heys Crown Edition BioCase featured in UK-based LIV Magazine
Gotham Magazine
October 2011
Heys Fazzino Collection featured in the "Most Wanted Fashion News"
Allure Magazine
October 2011
Heys USA Crown Edition IV selected as the featured luggage of the "Best of Beauty Sweeps" which will be stuffed with $3,000 worth of beauty products for the sweepstake and also featured in the Allure access page
Milkshake
Heys Fazzino Collection featured as a "fashion-forward must-have item" from Fashion Week in New York.
Eigenhuis & Interieur
BioCase featured in the Shopping page of the Amsterdam (Netherlands) Magazine
Macy's buying team on hand for launch of Heys Fazzino Collection at Macy's Fashion's Night Out in Herald Square
September 8, 2011
From left: Peter Doval, National Sales Manager - Heys USA, Roxanne Irani - Macy's, Martine Millien - Macy's, Sam Archibald - Macy's, Chrissy Teigen - SI Supermodel/Heys Fazzino Brand Ambassador, Charles Fazzino - artist, Fitz Read - Macy's, Seymour Daiches - Macy's Luggage Buyer, Amber Collins - Miss NY USA/Heys Fazzino Brand Ambassador, Evan Alonzo - Macy's, and Harriet Baron - Macy's.
Macy's buying team on hand for launch of Heys Fazzino Collection at Macy's Fashion's Night Out in Herald Square
September 8, 2011
From left: Peter Doval, National Sales Manager - Heys USA, Roxanne Irani - Macy's, Martine Millien - Macy's, Sam Archibald - Macy's, Chrissy Teigen - SI Supermodel/Heys Fazzino Brand Ambassador, Charles Fazzino - artist, Fitz Read - Macy's, Seymour Daiches - Macy's Luggage Buyer, Amber Collins - Miss NY USA/Heys Fazzino Brand Ambassador, Evan Alonzo - Macy's, and Harriet Baron - Macy's.
New York Times
September 8, 2011
Macy's promotion of the personal appearance of Charles Fazzino for the launch of the Heys Fazzino Collection at Macy's Herald Square during Fashion's Night Out.
Ocean Drive Magazine
July/August 2011
Heys USA Crown Edition XL featured in Ocean Drive Magazine's Insight section.
Heidi Klum
Supermodel and star of Project Runway, Heidi Klum is 'out and about' in Manhattan with her Britto by Heys USA
Anne Hathaway
Film star, Anne Hathaway proudly travels with Heys Crown Edition brushed gold luggage
ABC News
July 2011
Heys USA Gamma X Featured on "Money Matter$" portion of ABC News
Fox & Friends
July 6, 2011
Heys USA Crown Edition featured on Fox & Friends Network Television
Budget Travel Magazine
July/August 2011
Budget Travel Magazine highlighted Gamma X for its ability to maximize space in the overhead bin while flying.
Real Simple
June 2011
Real Simple road tested and picked xCase as the best hard-side bargain
Financial Times Deutschland
April 8, 2011
Leading German business publication, Financial Times Deutschland, featured Crown Edition BioCase Carry-On with biometric lock technology as an "extraordinary case."
Heys USA President/CEO Harry Sheikh (front right) commemorates the 25th Anniversary of Heys USA Group by cutting a celebratory cake.
April 2011
From L - R: Yusuf Sheikh, son of Harry Sheikh; and Heys USA Sales Representatives Yuri Viera, Alex Oprescu, Walter Ventura, and Mario Torres.
Heys USA President/CEO Harry Sheikh (front right) commemorates the 25th Anniversary of Heys USA Group by cutting a celebratory cake.
April 2011
From L - R: Yusuf Sheikh, son of Harry Sheikh; and Heys USA Sales Representatives Yuri Viera, Alex Oprescu, Walter Ventura, and Mario Torres.
Heys USA President/CEO Harry Sheikh celebrates his appointment to the 2011-2012 Travel Goods Association Board of Directors.
April 2011
Rob Holmes (left), TGA Vice President; Michele Marini Pittenger (center), TGA President; and Harry Sheikh (right).
Heys USA President/CEO Harry Sheikh celebrates his appointment to the 2011-2012 Travel Goods Association Board of Directors.
April 2011
Rob Holmes (left), TGA Vice President; Michele Marini Pittenger (center), TGA President; and Harry Sheikh (right).
Heys USA President/CEO Harry Sheikh at the Bloomingdale's launch of Britto by Heys in Dubai.
April 2011
Heys USA President/CEO Harry Sheikh at the Bloomingdale's launch of Britto by Heys in Dubai.
April 2011
Chicago Sun-Times
March 27, 2011
Intus by Heys USA featured in Chicago Sun-Times article about "Smart new traveling companions are practical and tech savvy"
Bloomingdales
March 2011
Bloomingdale's Luggage Department named Heys USA "Department Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Gilber Cavaliero, Vice President of Rugs/Luggage Bloomingdale's; and Mark Selig, Luggage Buyer, Bloomingdale's
Bloomingdales
March 2011
Bloomingdale's Luggage Department named Heys USA "Department Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Gilber Cavaliero, Vice President of Rugs/Luggage Bloomingdale's; and Mark Selig, Luggage Buyer, Bloomingdale's
Colorado Bags & Baggage
March 2011
Colorado Bags & Baggage named Heys USA "Specialty Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Tom Nelson, President/CEO of Colorado Bag and Baggage; Allison Sorber, Senior Buyer, Colorado Bag and Baggage; and Lindsey Hare, Junior Buyer, Colorado Bag and Baggage.
Colorado Bags & Baggage
March 2011
Colorado Bags & Baggage named Heys USA "Specialty Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Tom Nelson, President/CEO of Colorado Bag and Baggage; Allison Sorber, Senior Buyer, Colorado Bag and Baggage; and Lindsey Hare, Junior Buyer, Colorado Bag and Baggage.
NeimanMarcus.com
March 2011
Neimanmarcus.com named Heys USA "Online Retailer of the Year."
(L to R) Rachel Buxkamper, DMM of Neiman Marcus; Stephanie Allen, Buyer, Neiman Marcus; Harry Sheikh, President/CEO of Heys USA; Shannon Floyd, Senior Assistant Buyer, Neiman Marcus; and Michael Goodman, Heys USA.
NeimanMarcus.com
March 2011
Neimanmarcus.com named Heys USA "Online Retailer of the Year."
(L to R) Rachel Buxkamper, DMM of Neiman Marcus; Stephanie Allen, Buyer, Neiman Marcus; Harry Sheikh, President/CEO of Heys USA; Shannon Floyd, Senior Assistant Buyer, Neiman Marcus; and Michael Goodman, Heys USA.
Travel + Leisure
March 2011
Britto by Heys 'Landscape/Flowers' featured as Best New Bags
MSNBC.com
March 11, 2011
Intus iTalk Scale selected as innovative item by Msnbc.com
February 8, 2011
Britto by Heys featured in top Israeli newspaper
Laptop Magazine
January 2011
Heys USA eCase named top notebook roller bag for overnight trips by Laptop Magazine
Heys USA sponsors the CCMA After Party
January 2011
Heys USA sponsors the CCMA After Party
January 2011
MUO Magazine
MUO 2010
Heys USA's Crown X Collection perfect for Miss USA and featured center-page as 'Best Bag to Over Pack'
Allure Magazine
October 2010
Heys USA's NEW Duotone given featured position on 'Contributors' page.
Brides Magazine
September 2010
Britto Landscape and Crown X chosen as one of Seven Perfect Bag for a Honeymoon.
Business Traveler Magazine
September 2010
Business Traveler Magazine featured Heys USA President & CEO, Harry Sheikh in Executive Profile
Travel TV News Celebrity Solstice
August 10, 2010
Heys Crown Collection travels on the Celebrity Solstice
The Ritz-Carlton Magazine - Series ad spread in Britto Collection Campaign
July - September 2010
Inc. Magazine
July 12, 2010
Heys USA Crown XX carry-on is the "Best Bag for Traveling Light"
Miss Universe
2010
Celebrating a back to back win for Venezuelan beauties to win Miss Universe, Stefania Fernandez is traveling the globe with her Crown Edition by Heys USA.
Miss USA 2010
2010
Miss USA 2010, Rima Fakih sees her Heys USA Crown Edition luggage for the first time. Miss Universe is jealous that she doesn't have that same great luggage.
The Ritz-Carlton Magazine
July - September 2010
Heys USA, Louis Vuitton, & others featured in Ritz-Carlton Magazine
The Ritz-Carlton Magazine
April - June 2010
Heys, Omega, Rolex featured in Ritz-Carlton Magazine
Travel TV News Berlin
March 22, 2010
Heys Britto Collection travels to Berlin
The New York Times Style Magazine
March, 2010
EcoCase featured as "Eco-Stow" in The New York Times Style Magazine
Heys USA Awards presentation at TGS 2010
March 2010
Heys USA Awards presentation at TGS 2010
March 2010
Ellen DeGeneres Show
February, 2010
American Idol top ten finalist Kelli Pickler excited to show her new Heys Britto Collection to Ellen Degeneres on her nationally televised daytime show.
TerriBennett.com
February, 2010
Terri Bennett features the EcoCase as "A Better Travel Bag"
The Miami Herald Business
February, 2010
Miami Herald newspaper asks Harry Sheikh (CEO of Heys USA) about the Tax Incentive on small businesses.
W Magazine- Series ad spread in Britto Collection Campaign
January, 2010
W Magazine- Series ad spread in Britto Collection Campaign
January, 2010
Heys USA National Media Exposure
January, 2010
Heys USA receives exposure on KTLA (Sam Rubin), and Access Hollywood (Nancy O'Dell)
Heys USA part of the CCMA Award Presentation
January 2010
Heys USA part of the CCMA Award Presentation
January 2010
Neiman Marcus
January, 2010
Neiman Marcus offers Heys Britto Collection
Accessories Magazine
January, 2010
Accessories Magazine features Heys Britto Collection
CBS NEWS
January, 2010
CBS NEWS writes news article about "Critic's Choice Movie Awards After-party" sponsor by Heys USA
W Magazine- Series ad spread in Britto Collection Campaign
January, 2010
Gulfshore Business Magazine
January, 2010
Heys USA eCase and eCase Exotic part of "The Buzz"
Ocean Drive Magazine
January, 2010
Famed pop artist, Romero Britto (left) with Harry Sheikh, Heys USA CEO at brand launch event [Photo top center]
Robb Report- Launch ad for the BioCase Campaign
December, 2009
Robb Report- Launch ad for the BioCase Campaign
December, 2009
Ocean Drive Magazine - Series ad spread in Britto Collection campaign
December, 2009
Ocean Drive Magazine - Series ad spread in Britto Collection campaign
December, 2009
Newsday
November, 2009
Britto luggage featured in New York/Tri-state gift story
HEYS launches at Bloomingdales
December 2009
The exclusive HEYS Britto Collection.
HEYS launches at Bloomingdales
December 2009
The exclusive HEYS Britto Collection.
Boston Common Magazine
Holiday 2009
Britto selected as perfect "for the Globetrotter" in The Ultimate Gift Guide
South Beach World Launch
October, 2009
Heys USA launches Britto Collection to the world at the Britto gallery.
Travel + Leisure Magazine
December, 2009
Britto selected as a "Perfect Travel Present" for the Stylish Traveler Gift Guide
W Magazine - Series ad spread in Britto Collection campaign
November, 2009
W Magazine - Series ad spread in Britto Collection campaign
November, 2009
San Diego Home/Garden Lifestyles
October, 2009
Britto Collection and Exotic Spinners in Leopard dominate the editorial of the RUNWAY section
Haute Living
October, 2009
Launch of the Britto Collection by Heys USA at Britto Central Gallery on Miami Beach
Click to view event launch photos
Ocean Drive - Series ad in Britto Collection campaign
September, 2009
Ocean Drive - Series ad in Britto Collection campaign
September, 2009
Skirt! Magazine
September, 2009
Travel editorial showcasing the xCase as tough and GLAM
Ocean Drive - Series ad in Britto Collection campaign
September, 2009
Rondo
August, 2009
German lifestyle publication features Biocase from Crown Edition by Heys USA in Inspektor Gadget section
Marie Claire
August, 2009
Fashion spotlight on Houndstooth trend
Vogue
July, 2009
Britto
O, The Oprah Magazine
July, 2009
Baggage Re(claim)
Miss USA 2009, Kristen Dalton, has chosen the Britto Collection to be her luggage of choice while serving as Miss USA - and on her quest to become Miss Universe.
July, 2009
Miss USA 2009, Kristen Dalton, has chosen the Britto Collection to be her luggage of choice while serving as Miss USA - and on her quest to become Miss Universe.
July, 2009
Factio Magazine
June, 2009
Heys USA - 3-Piece Zebra Luggage Set
Popular Science
June, 2009
The Goods: 12 Must-Have Products
Heys xCase is on tour with the Black Eyed Peas as the luggage of choice by Apl.De.Ap. The Peas began their summer tour in San Diego in support of their new album.
May, 2009
Heys xCase is on tour with the Black Eyed Peas as the luggage of choice by Apl.De.Ap. The Peas began their summer tour in San Diego in support of their new album.
May, 2009
Washington Post
April, 2009
Coming and Going: What's New in Travel Goods: Trail Volunteers Wanted
Heys USA Introduces World Renowned Pop Artist, Romero Britto, Luggage Set for Today's Trendy Traveler
March, 2009
Miami, FL - March 1, 2009 - Heys USA, the inventor of the "The World's Lightest Carry-on Luggage" and leader in innovative, hard side luggage, announced the launch of the Britto Collection, designed by renowned celebrity artist, Romero Britto (www.britto.com). Four 4-piece luggage sets were launched this spring at the recent Travel Goods Show. Advance orders by retailers began in March with fulfillment during the second quarter of 2009.
Best known for his expressions of his optimistic faith, Romero Britto has become the foremost pop culture artists of our time, with his colorful iconic art displayed worldwide.
The images of internationally acclaimed artist Romero Britto will debut on Heys' four piece Romero Britto luggage sets and will include a 20", a 24" and a 28" upright hard side, as well as a beauty case; ideal for business or leisure travel. Britto's artwork has been incorporated onto the luggage pieces using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. As with all Heys' products, they are lightweight. The uprights will each feature Japanese-made, four-wheel, 360 degree spinner systems that creates a smooth glide during transport across any surface, as well as "smart wheels" which are larger in the rear for greater control. Each upright is expandable, allowing for up to 25 percent more packing capacity. Additional features include heavy duty zippers and a cushioned handle grip. With stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, organized packing is a breeze.
"Heys is honored to present the Romero Britto luggage sets to our customers that have come to rely on us for premier fashion designs that feature the best of functionality and usability in travel goods," commented, Heys CEO, Harry Sheikh. "This creation reflects the company's commitment to offering fresh and globally responsible products to our customers. To have such an esteemed artist working with Heys portrays our goal to shine through current offerings and bring our customers trendy alternatives for their travel needs."
Heys USA Introduces World Renowned Pop Artist, Romero Britto, Luggage Set for Today's Trendy Traveler
March, 2009
Miami, FL - March 1, 2009 - Heys USA, the inventor of the "The World's Lightest Carry-on Luggage" and leader in innovative, hard side luggage, announced the launch of the Britto Collection, designed by renowned celebrity artist, Romero Britto (www.britto.com). Four 4-piece luggage sets were launched this spring at the recent Travel Goods Show. Advance orders by retailers began in March with fulfillment during the second quarter of 2009.
Best known for his expressions of his optimistic faith, Romero Britto has become the foremost pop culture artists of our time, with his colorful iconic art displayed worldwide.
The images of internationally acclaimed artist Romero Britto will debut on Heys' four piece Romero Britto luggage sets and will include a 20", a 24" and a 28" upright hard side, as well as a beauty case; ideal for business or leisure travel. Britto's artwork has been incorporated onto the luggage pieces using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. As with all Heys' products, they are lightweight. The uprights will each feature Japanese-made, four-wheel, 360 degree spinner systems that creates a smooth glide during transport across any surface, as well as "smart wheels" which are larger in the rear for greater control. Each upright is expandable, allowing for up to 25 percent more packing capacity. Additional features include heavy duty zippers and a cushioned handle grip. With stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, organized packing is a breeze.
"Heys is honored to present the Romero Britto luggage sets to our customers that have come to rely on us for premier fashion designs that feature the best of functionality and usability in travel goods," commented, Heys CEO, Harry Sheikh. "This creation reflects the company's commitment to offering fresh and globally responsible products to our customers. To have such an esteemed artist working with Heys portrays our goal to shine through current offerings and bring our customers trendy alternatives for their travel needs."
Heys USA's BioCase wins TGA Product Innovation Award
March, 2009
The BioCase incorporates a fingerprint scanner, ensuring that it will only open for the rightful owner. "It's a great example of innovation in luggage," said Peter Cobb, the head of TGA's Awards Committee and co-founder and senior vice president of eBags.com. "They've combined function, style and durability with cutting-edge technology." The BioCase is available in a 19" business case and a 20" carry-on, and hits stores in June.
Heys USA's BioCase wins TGA Product Innovation Award
March, 2009
The BioCase incorporates a fingerprint scanner, ensuring that it will only open for the rightful owner. "It's a great example of innovation in luggage," said Peter Cobb, the head of TGA's Awards Committee and co-founder and senior vice president of eBags.com. "They've combined function, style and durability with cutting-edge technology." The BioCase is available in a 19" business case and a 20" carry-on, and hits stores in June.
Los Angeles Times
March, 2009
Stress-busting travel accessories
Smarter Fashion Blog
March, 2009
Polka Dots Are Hot this Season
Great Day Houston
January, 2009
Pack Up & Go
Shape Magazine
October, 2008
3 bags to check worry-free
Popular Mechanics
July, 2008
Cracking Cases
Heys USA opens a New Showroom on Fifth Avenue In New York City
June, 2008
Heys USA, the company that brought you the world's lightest carry-on, joins the ranks of the big retail players on Fifth Avenue in New York City. The new Heys showroom opened Wednesday June 4, 2008 and is located at 320 Fifth Avenue, New York City. Heys products are available at several venues, including many online retailers; their world headquarters is located in Miami, Florida. Heys USA, the creators of the World's Lightest Luggage, continues to raise the bar with ever more innovative and stylish products.
Heys USA opens a New Showroom on Fifth Avenue In New York City
June, 2008
Heys USA, the company that brought you the world's lightest carry-on, joins the ranks of the big retail players on Fifth Avenue in New York City. The new Heys showroom opened Wednesday June 4, 2008 and is located at 320 Fifth Avenue, New York City. Heys products are available at several venues, including many online retailers; their world headquarters is located in Miami, Florida. Heys USA, the creators of the World's Lightest Luggage, continues to raise the bar with ever more innovative and stylish products.
The New York Times
June, 2008
All new ultra-lightweight children's case.
Dr. Phil
April, 2008
CBS: The Early Show
March, 2008
NBC: How I Met Your Mother
February, 2008
CBS: The Early Show
January, 2008
Heys xCase
United Airlines Hemispheres Magazine
Leaders of the Pack
The New York Times
June, 2006
The Heavy Bag Takes Hits, Then Slims
Media
January 2012
Heys Named Best Hard Case by "O" The Oprah Magazine
March 2012
Heys USA was proud to present the Heys Twitter Lounge at the Blacks' annual gala, raising money for the consequences foundation. Featuring Tony Bennett, Queen Latifah and many more.
February 2012
Better Homes and Gardens promotes Heys USA as the fresh, "now" item for Spring…
February 2012
Sun-Sentinal features Heys USA, Sunday Lifestyle section
February 2012
Sun-Sentinel features Heys USA NYC media blitz
January 2012
Heys Britto and xCase carry-on luggage featured on WUSA Channel 9 in Washington, DC.
Southwest Airlines Spirit Magazine
January 2012
Heys 4WD named 'ultimate roll-aboard'
2012 New Year's Eve - Times Square, New York
Heys USA shared the New Year's Eve Time Square stage with Lady Gaga, Justin Bieber, and Dick Clark's Rockin New Year's Eve program as it was viewed by network television cameras and hundreds of millions of viewers around the globe.
Heys Launches Biggest Ad Campaign in Brand History
December 2011
The outdoor elements debuted with a triple billboard in New York's Time Square They will run for four months in the US before being rolled out to other key international markets.
The underground campaign will be complete with coverage in 540 subway cars carrying more that 5.5 million riders per day...dominating the New York Metro subway system, as well as the shuttle train that runs between Times Square and Grand Central Station, and a complete subway station domination of the Spring Street station in SoHo - lower Manhattan.
The online element of the campaign features a video on the Heys USA site with the award winning, #1 hit song, "I Like to Move It" by Erick Morillo of Strictly Rhythm Records.
Print advertising will support the campaign with multiple insertions in W and Vogue. Hey USA's social media will also target the campaign on Facebook and Twitter.
Wrapped tour busses will run the full length of Manhattans' tourist routes.
December 2011
Brazilian actress/model/dancer, Flavia Vianna, is known for being a finalist in the television show, Big Brother Brasil. She was invited to be the celebrity model for Innovathi - featuring Heys Britto travel goods.
Budget Travel Magazine featured the Heys TouchScale in their Holiday Guide as a "Gift-worthy" Gadget
Online and in the December 2011/January 2012 print issue
Architectural Digest
December 2011
Heys USA EcoCase selected for the Holiday Gift Guide
Heys Fazzino Collection featuring New York was selected by YRB Magazine for their 2011 Holiday Gift Guide
December 2011
Healing Lifestyles & Spas selected Heys Eco Leaves for their 2011 Holiday Gift Guide
December 2011
Fodor's 2011 Holiday Gift Guide Featured Heys TouchScale
December 2011
BBC Travel featured Heys Britto Collection in their 2011 Gift Guide
December 2, 2011
Heys USA EZ Computer Carry-on featured through national newspaper network.
November 2, 2011
Heys Fazzino Collection - London Lights … featured by BBC Travel
November 2011
Caribbean Travel + Life
December 2011
Heys Britto Collection selected as a 'Perfect Present' in the holiday Gift Guide.
strat•e•gize Magazine
Tomorrow's Ideas for Today's Business
Winter 2011
Heys 4WD Carry-on featured in the Product Spotlight editorial.
Gotham Magazine
November 2011
Tom Nebeling (left) - Heys New York Sales Manager, Marcy Schackne (center) - Heys USA Chief Marketing Officer, and Peter Doval (right) - Heys USA National Sales Director ... at the Heys USA Group New York Showroom before heading out to Macy's Fashion's Night Out in New York to launch the Heys Fazzino travel goods collection.
Indulgence/Shang Magazine
Holiday 2011
Heys Fazzino carry-on featured in leading Chinese luxury lifestyle magazine.
LIV Magazine
Autumn/Winter 2011
Heys Crown Edition BioCase featured in UK-based LIV Magazine
Gotham Magazine
October 2011
Heys Fazzino Collection featured in the "Most Wanted Fashion News"
Allure Magazine
October 2011
Heys USA Crown Edition IV selected as the featured luggage of the "Best of Beauty Sweeps" which will be stuffed with $3,000 worth of beauty products for the sweepstake and also featured in the Allure access page
Milkshake
Heys Fazzino Collection featured as a "fashion-forward must-have item" from Fashion Week in New York.
Eigenhuis & Interieur
BioCase featured in the Shopping page of the Amsterdam (Netherlands) Magazine
Macy's buying team on hand for launch of Heys Fazzino Collection at Macy's Fashion's Night Out in Herald Square
September 8, 2011
From left: Peter Doval, National Sales Manager - Heys USA, Roxanne Irani - Macy's, Martine Millien - Macy's, Sam Archibald - Macy's, Chrissy Teigen - SI Supermodel/Heys Fazzino Brand Ambassador, Charles Fazzino - artist, Fitz Read - Macy's, Seymour Daiches - Macy's Luggage Buyer, Amber Collins - Miss NY USA/Heys Fazzino Brand Ambassador, Evan Alonzo - Macy's, and Harriet Baron - Macy's.
Macy's buying team on hand for launch of Heys Fazzino Collection at Macy's Fashion's Night Out in Herald Square
September 8, 2011
From left: Peter Doval, National Sales Manager - Heys USA, Roxanne Irani - Macy's, Martine Millien - Macy's, Sam Archibald - Macy's, Chrissy Teigen - SI Supermodel/Heys Fazzino Brand Ambassador, Charles Fazzino - artist, Fitz Read - Macy's, Seymour Daiches - Macy's Luggage Buyer, Amber Collins - Miss NY USA/Heys Fazzino Brand Ambassador, Evan Alonzo - Macy's, and Harriet Baron - Macy's.
New York Times
September 8, 2011
Macy's promotion of the personal appearance of Charles Fazzino for the launch of the Heys Fazzino Collection at Macy's Herald Square during Fashion's Night Out.
Ocean Drive Magazine
July/August 2011
Heys USA Crown Edition XL featured in Ocean Drive Magazine's Insight section.
Heidi Klum
Supermodel and star of Project Runway, Heidi Klum is 'out and about' in Manhattan with her Britto by Heys USA
Anne Hathaway
Film star, Anne Hathaway proudly travels with Heys Crown Edition brushed gold luggage
ABC News
July 2011
Heys USA Gamma X Featured on "Money Matter$" portion of ABC News
Fox & Friends
July 6, 2011
Heys USA Crown Edition featured on Fox & Friends Network Television
Budget Travel Magazine
July/August 2011
Budget Travel Magazine highlighted Gamma X for its ability to maximize space in the overhead bin while flying.
Real Simple
June 2011
Real Simple road tested and picked xCase as the best hard-side bargain
Financial Times Deutschland
April 8, 2011
Leading German business publication, Financial Times Deutschland, featured Crown Edition BioCase Carry-On with biometric lock technology as an "extraordinary case."
Heys USA President/CEO Harry Sheikh (front right) commemorates the 25th Anniversary of Heys USA Group by cutting a celebratory cake.
April 2011
From L - R: Yusuf Sheikh, son of Harry Sheikh; and Heys USA Sales Representatives Yuri Viera, Alex Oprescu, Walter Ventura, and Mario Torres.
Heys USA President/CEO Harry Sheikh (front right) commemorates the 25th Anniversary of Heys USA Group by cutting a celebratory cake.
April 2011
From L - R: Yusuf Sheikh, son of Harry Sheikh; and Heys USA Sales Representatives Yuri Viera, Alex Oprescu, Walter Ventura, and Mario Torres.
Heys USA President/CEO Harry Sheikh celebrates his appointment to the 2011-2012 Travel Goods Association Board of Directors.
April 2011
Rob Holmes (left), TGA Vice President; Michele Marini Pittenger (center), TGA President; and Harry Sheikh (right).
Heys USA President/CEO Harry Sheikh celebrates his appointment to the 2011-2012 Travel Goods Association Board of Directors.
April 2011
Rob Holmes (left), TGA Vice President; Michele Marini Pittenger (center), TGA President; and Harry Sheikh (right).
Heys USA President/CEO Harry Sheikh at the Bloomingdale's launch of Britto by Heys in Dubai.
April 2011
Heys USA President/CEO Harry Sheikh at the Bloomingdale's launch of Britto by Heys in Dubai.
April 2011
Chicago Sun-Times
March 27, 2011
Intus by Heys USA featured in Chicago Sun-Times article about "Smart new traveling companions are practical and tech savvy"
Bloomingdales
March 2011
Bloomingdale's Luggage Department named Heys USA "Department Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Gilber Cavaliero, Vice President of Rugs/Luggage Bloomingdale's; and Mark Selig, Luggage Buyer, Bloomingdale's
Bloomingdales
March 2011
Bloomingdale's Luggage Department named Heys USA "Department Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Gilber Cavaliero, Vice President of Rugs/Luggage Bloomingdale's; and Mark Selig, Luggage Buyer, Bloomingdale's
Colorado Bags & Baggage
March 2011
Colorado Bags & Baggage named Heys USA "Specialty Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Tom Nelson, President/CEO of Colorado Bag and Baggage; Allison Sorber, Senior Buyer, Colorado Bag and Baggage; and Lindsey Hare, Junior Buyer, Colorado Bag and Baggage.
Colorado Bags & Baggage
March 2011
Colorado Bags & Baggage named Heys USA "Specialty Store Retailer of the Year."
(L to R) Tom Nebeling, Heys USA; Harry Sheikh, President/CEO of Heys USA; Tom Nelson, President/CEO of Colorado Bag and Baggage; Allison Sorber, Senior Buyer, Colorado Bag and Baggage; and Lindsey Hare, Junior Buyer, Colorado Bag and Baggage.
NeimanMarcus.com
March 2011
Neimanmarcus.com named Heys USA "Online Retailer of the Year."
(L to R) Rachel Buxkamper, DMM of Neiman Marcus; Stephanie Allen, Buyer, Neiman Marcus; Harry Sheikh, President/CEO of Heys USA; Shannon Floyd, Senior Assistant Buyer, Neiman Marcus; and Michael Goodman, Heys USA.
NeimanMarcus.com
March 2011
Neimanmarcus.com named Heys USA "Online Retailer of the Year."
(L to R) Rachel Buxkamper, DMM of Neiman Marcus; Stephanie Allen, Buyer, Neiman Marcus; Harry Sheikh, President/CEO of Heys USA; Shannon Floyd, Senior Assistant Buyer, Neiman Marcus; and Michael Goodman, Heys USA.
Travel + Leisure
March 2011
Britto by Heys 'Landscape/Flowers' featured as Best New Bags
MSNBC.com
March 11, 2011
Intus iTalk Scale selected as innovative item by Msnbc.com
February 8, 2011
Britto by Heys featured in top Israeli newspaper
Laptop Magazine
January 2011
Heys USA eCase named top notebook roller bag for overnight trips by Laptop Magazine
Heys USA sponsors the CCMA After Party
January 2011
Heys USA sponsors the CCMA After Party
January 2011
MUO Magazine
MUO 2010
Heys USA's Crown X Collection perfect for Miss USA and featured center-page as 'Best Bag to Over Pack'
Allure Magazine
October 2010
Heys USA's NEW Duotone given featured position on 'Contributors' page.
Brides Magazine
September 2010
Britto Landscape and Crown X chosen as one of Seven Perfect Bag for a Honeymoon.
Business Traveler Magazine
September 2010
Business Traveler Magazine featured Heys USA President & CEO, Harry Sheikh in Executive Profile
Travel TV News Celebrity Solstice
August 10, 2010
Heys Crown Collection travels on the Celebrity Solstice
The Ritz-Carlton Magazine - Series ad spread in Britto Collection Campaign
July - September 2010
Inc. Magazine
July 12, 2010
Heys USA Crown XX carry-on is the "Best Bag for Traveling Light"
Miss Universe
2010
Celebrating a back to back win for Venezuelan beauties to win Miss Universe, Stefania Fernandez is traveling the globe with her Crown Edition by Heys USA.
Miss USA 2010
2010
Miss USA 2010, Rima Fakih sees her Heys USA Crown Edition luggage for the first time. Miss Universe is jealous that she doesn't have that same great luggage.
The Ritz-Carlton Magazine
July - September 2010
Heys USA, Louis Vuitton, & others featured in Ritz-Carlton Magazine
The Ritz-Carlton Magazine
April - June 2010
Heys, Omega, Rolex featured in Ritz-Carlton Magazine
Travel TV News Berlin
March 22, 2010
Heys Britto Collection travels to Berlin
The New York Times Style Magazine
March, 2010
EcoCase featured as "Eco-Stow" in The New York Times Style Magazine
Heys USA Awards presentation at TGS 2010
March 2010
Heys USA Awards presentation at TGS 2010
March 2010
Ellen DeGeneres Show
February, 2010
American Idol top ten finalist Kelli Pickler excited to show her new Heys Britto Collection to Ellen Degeneres on her nationally televised daytime show.
TerriBennett.com
February, 2010
Terri Bennett features the EcoCase as "A Better Travel Bag"
The Miami Herald Business
February, 2010
Miami Herald newspaper asks Harry Sheikh (CEO of Heys USA) about the Tax Incentive on small businesses.
W Magazine- Series ad spread in Britto Collection Campaign
January, 2010
W Magazine- Series ad spread in Britto Collection Campaign
January, 2010
Heys USA National Media Exposure
January, 2010
Heys USA receives exposure on KTLA (Sam Rubin), and Access Hollywood (Nancy O'Dell)
Heys USA part of the CCMA Award Presentation
January 2010
Heys USA part of the CCMA Award Presentation
January 2010
Neiman Marcus
January, 2010
Neiman Marcus offers Heys Britto Collection
Accessories Magazine
January, 2010
Accessories Magazine features Heys Britto Collection
CBS NEWS
January, 2010
CBS NEWS writes news article about "Critic's Choice Movie Awards After-party" sponsor by Heys USA
W Magazine- Series ad spread in Britto Collection Campaign
January, 2010
Gulfshore Business Magazine
January, 2010
Heys USA eCase and eCase Exotic part of "The Buzz"
Ocean Drive Magazine
January, 2010
Famed pop artist, Romero Britto (left) with Harry Sheikh, Heys USA CEO at brand launch event [Photo top center]
Robb Report- Launch ad for the BioCase Campaign
December, 2009
Robb Report- Launch ad for the BioCase Campaign
December, 2009
Ocean Drive Magazine - Series ad spread in Britto Collection campaign
December, 2009
Ocean Drive Magazine - Series ad spread in Britto Collection campaign
December, 2009
Newsday
November, 2009
Britto luggage featured in New York/Tri-state gift story
HEYS launches at Bloomingdales
December 2009
The exclusive HEYS Britto Collection.
HEYS launches at Bloomingdales
December 2009
The exclusive HEYS Britto Collection.
Boston Common Magazine
Holiday 2009
Britto selected as perfect "for the Globetrotter" in The Ultimate Gift Guide
South Beach World Launch
October, 2009
Heys USA launches Britto Collection to the world at the Britto gallery.
Travel + Leisure Magazine
December, 2009
Britto selected as a "Perfect Travel Present" for the Stylish Traveler Gift Guide
W Magazine - Series ad spread in Britto Collection campaign
November, 2009
W Magazine - Series ad spread in Britto Collection campaign
November, 2009
San Diego Home/Garden Lifestyles
October, 2009
Britto Collection and Exotic Spinners in Leopard dominate the editorial of the RUNWAY section
Haute Living
October, 2009
Launch of the Britto Collection by Heys USA at Britto Central Gallery on Miami Beach
Click to view event launch photos
Ocean Drive - Series ad in Britto Collection campaign
September, 2009
Ocean Drive - Series ad in Britto Collection campaign
September, 2009
Skirt! Magazine
September, 2009
Travel editorial showcasing the xCase as tough and GLAM
Ocean Drive - Series ad in Britto Collection campaign
September, 2009
Rondo
August, 2009
German lifestyle publication features Biocase from Crown Edition by Heys USA in Inspektor Gadget section
Marie Claire
August, 2009
Fashion spotlight on Houndstooth trend
Vogue
July, 2009
Britto
O, The Oprah Magazine
July, 2009
Baggage Re(claim)
Miss USA 2009, Kristen Dalton, has chosen the Britto Collection to be her luggage of choice while serving as Miss USA - and on her quest to become Miss Universe.
July, 2009
Miss USA 2009, Kristen Dalton, has chosen the Britto Collection to be her luggage of choice while serving as Miss USA - and on her quest to become Miss Universe.
July, 2009
Factio Magazine
June, 2009
Heys USA - 3-Piece Zebra Luggage Set
Popular Science
June, 2009
The Goods: 12 Must-Have Products
Heys xCase is on tour with the Black Eyed Peas as the luggage of choice by Apl.De.Ap. The Peas began their summer tour in San Diego in support of their new album.
May, 2009
Heys xCase is on tour with the Black Eyed Peas as the luggage of choice by Apl.De.Ap. The Peas began their summer tour in San Diego in support of their new album.
May, 2009
Washington Post
April, 2009
Coming and Going: What's New in Travel Goods: Trail Volunteers Wanted
Heys USA Introduces World Renowned Pop Artist, Romero Britto, Luggage Set for Today's Trendy Traveler
March, 2009
Miami, FL - March 1, 2009 - Heys USA, the inventor of the "The World's Lightest Carry-on Luggage" and leader in innovative, hard side luggage, announced the launch of the Britto Collection, designed by renowned celebrity artist, Romero Britto (www.britto.com). Four 4-piece luggage sets were launched this spring at the recent Travel Goods Show. Advance orders by retailers began in March with fulfillment during the second quarter of 2009.
Best known for his expressions of his optimistic faith, Romero Britto has become the foremost pop culture artists of our time, with his colorful iconic art displayed worldwide.
The images of internationally acclaimed artist Romero Britto will debut on Heys' four piece Romero Britto luggage sets and will include a 20", a 24" and a 28" upright hard side, as well as a beauty case; ideal for business or leisure travel. Britto's artwork has been incorporated onto the luggage pieces using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. As with all Heys' products, they are lightweight. The uprights will each feature Japanese-made, four-wheel, 360 degree spinner systems that creates a smooth glide during transport across any surface, as well as "smart wheels" which are larger in the rear for greater control. Each upright is expandable, allowing for up to 25 percent more packing capacity. Additional features include heavy duty zippers and a cushioned handle grip. With stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, organized packing is a breeze.
"Heys is honored to present the Romero Britto luggage sets to our customers that have come to rely on us for premier fashion designs that feature the best of functionality and usability in travel goods," commented, Heys CEO, Harry Sheikh. "This creation reflects the company's commitment to offering fresh and globally responsible products to our customers. To have such an esteemed artist working with Heys portrays our goal to shine through current offerings and bring our customers trendy alternatives for their travel needs."
Heys USA Introduces World Renowned Pop Artist, Romero Britto, Luggage Set for Today's Trendy Traveler
March, 2009
Miami, FL - March 1, 2009 - Heys USA, the inventor of the "The World's Lightest Carry-on Luggage" and leader in innovative, hard side luggage, announced the launch of the Britto Collection, designed by renowned celebrity artist, Romero Britto (www.britto.com). Four 4-piece luggage sets were launched this spring at the recent Travel Goods Show. Advance orders by retailers began in March with fulfillment during the second quarter of 2009.
Best known for his expressions of his optimistic faith, Romero Britto has become the foremost pop culture artists of our time, with his colorful iconic art displayed worldwide.
The images of internationally acclaimed artist Romero Britto will debut on Heys' four piece Romero Britto luggage sets and will include a 20", a 24" and a 28" upright hard side, as well as a beauty case; ideal for business or leisure travel. Britto's artwork has been incorporated onto the luggage pieces using an exclusive manufacturing process. Each piece is extremely durable, flexible and absorbs impact. As with all Heys' products, they are lightweight. The uprights will each feature Japanese-made, four-wheel, 360 degree spinner systems that creates a smooth glide during transport across any surface, as well as "smart wheels" which are larger in the rear for greater control. Each upright is expandable, allowing for up to 25 percent more packing capacity. Additional features include heavy duty zippers and a cushioned handle grip. With stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, organized packing is a breeze.
"Heys is honored to present the Romero Britto luggage sets to our customers that have come to rely on us for premier fashion designs that feature the best of functionality and usability in travel goods," commented, Heys CEO, Harry Sheikh. "This creation reflects the company's commitment to offering fresh and globally responsible products to our customers. To have such an esteemed artist working with Heys portrays our goal to shine through current offerings and bring our customers trendy alternatives for their travel needs."
Heys USA's BioCase wins TGA Product Innovation Award
March, 2009
The BioCase incorporates a fingerprint scanner, ensuring that it will only open for the rightful owner. "It's a great example of innovation in luggage," said Peter Cobb, the head of TGA's Awards Committee and co-founder and senior vice president of eBags.com. "They've combined function, style and durability with cutting-edge technology." The BioCase is available in a 19" business case and a 20" carry-on, and hits stores in June.
Heys USA's BioCase wins TGA Product Innovation Award
March, 2009
The BioCase incorporates a fingerprint scanner, ensuring that it will only open for the rightful owner. "It's a great example of innovation in luggage," said Peter Cobb, the head of TGA's Awards Committee and co-founder and senior vice president of eBags.com. "They've combined function, style and durability with cutting-edge technology." The BioCase is available in a 19" business case and a 20" carry-on, and hits stores in June.
Los Angeles Times
March, 2009
Stress-busting travel accessories
Smarter Fashion Blog
March, 2009
Polka Dots Are Hot this Season
Great Day Houston
January, 2009
Pack Up & Go
Shape Magazine
October, 2008
3 bags to check worry-free
Popular Mechanics
July, 2008
Cracking Cases
Heys USA opens a New Showroom on Fifth Avenue In New York City
June, 2008
Heys USA, the company that brought you the world's lightest carry-on, joins the ranks of the big retail players on Fifth Avenue in New York City. The new Heys showroom opened Wednesday June 4, 2008 and is located at 320 Fifth Avenue, New York City. Heys products are available at several venues, including many online retailers; their world headquarters is located in Miami, Florida. Heys USA, the creators of the World's Lightest Luggage, continues to raise the bar with ever more innovative and stylish products.
Heys USA opens a New Showroom on Fifth Avenue In New York City
June, 2008
Heys USA, the company that brought you the world's lightest carry-on, joins the ranks of the big retail players on Fifth Avenue in New York City. The new Heys showroom opened Wednesday June 4, 2008 and is located at 320 Fifth Avenue, New York City. Heys products are available at several venues, including many online retailers; their world headquarters is located in Miami, Florida. Heys USA, the creators of the World's Lightest Luggage, continues to raise the bar with ever more innovative and stylish products.
The New York Times
June, 2008
All new ultra-lightweight children's case.
Dr. Phil
April, 2008
CBS: The Early Show
March, 2008
NBC: How I Met Your Mother
February, 2008
CBS: The Early Show
January, 2008
Heys xCase
United Airlines Hemispheres Magazine
Leaders of the Pack
The New York Times
June, 2006
The Heavy Bag Takes Hits, Then Slims
