Ad Campaign
National Ad Campaign
-
New York and National Media Campaign
Heys USA maximizing brand exposure opportunities in the New York market.
-
Times Square Billboards
December 2011
Heys USA shared the New Year's stage with Lady Gaga, Pitbull and Justin Beiber. With a prominent three piece billboard located in the heart of New York City's iconic Times Square, Heys can be seen by the world and tell the story of "The Art of Modern Luggage".
-
Buses
December 2011
High profile double decker "Hop on, Hop off" luxury buses circle Manhattan. Heys' "The Art of Modern Luggage" message is visible in all of the most prominent city locations. Carrying 3 million passengers, Heys is really picking up the pace and pulling out all the stops.
-
Digital
December 2011
Heys USA obtained the license for the award-winning, hit song "I like to move it" by Erick Morillo and Mark Quashie from Strictly Rhythm Records. Now Heys is 'moving it' all over the internet with a lifestyle video emphasizing fun, fashion, and our "art of modern luggage" message. In addition to 'moving it' on the Heys website, we are also 'moving it' literally on Taxi TV, shown in 6400 taxis throughout Manhattan and seen by more than 1.5 million passengers.
-
Print
December 2011
Print advertising will support the national ad campaign with multiple insertions in Vogue, W, AirTran GO, and Showcase. Heys USA's social media will also target the national ad campaign on its Facebook and Twitter postings.
-
Station Domination
Demember 2011
Heys USA and "The Art of Modern Luggage" has taken over the Spring Street Metro Station in the heart of New York City. SoHo's Spring Street is telling our story. With over 3 million passengers traveling through this station Heys' posters, banners, wallscapes and signs really make an impact.
-
Subways
December 2011
Carrying over 5.5 million passengers a day throughout the 5 boroughs of New York, Heys USA has taken its message to the public with over 560 subway cars telling the story of "The Art of Modern Luggage" throughout the New York Metro system.
-
NY Moves (Power Issue)
December 2011
-
Gotham Magazine
November 2011
-
Indulgence/Shang Magazine
Holiday Issue 2011
-
Gotham Magazine
October 2011
-
Los Angeles Confidential
October 2011
-
Ocean Drive
October 2011
-
NY Moves Magazine
September 2011
-
Travel Goods Showcase
September 2011
-
W Magazine
October 2011
-
Gotham Magazine
September 2011
